Cookie policy
We all love cookies, especially the ones containing chocolate pieces. And while we could write all day about these sorts of cookies, we’d probably get into trouble.
So instead, this cookie policy will explain to you what cookies are used on our website, what they are used for and what sort of steps you can take to manage them. It might not be as fun as the chocolate sort, but it is important, so please take a moment to read this policy.
What are cookies?
A cookie is a small file containing letters and numbers that is stored on your computer by your web browser. As is the case for most transactional websites, they are essential to our website operation, and help us to improve our website service by understanding how our customers use our site, and to provide a more personalised service. Tags and pixels, also known as web beacons, are similar to cookies but are collected through embedded images. These allow us to measure engagement with the e-mails we send.
In many cases, our cookies expire and delete themselves after a set period of time. You can find out about how to manage your cookie settings by reading the ‘Managing your cookies’ section below.
What sort of cookies do White Stuff use, and why?
Strictly necessary cookies
Strictly necessary cookies are placed on your computer to allow our website to operate. Without these cookies, you will not be able to shop with us online (as our website, like most others, will not work without them). The main strictly necessary cookies that we use are:
|
Provider name & cookie name |
Function |
Purpose |
|---|---|---|
|
White Stuff (Intershop) CookieLaw |
Cookie acceptance |
This ensures our cookie banner is displayed on our website. |
|
White Stuff (Intershop) SoftLogin, LMSID, LMUID, pgid, SecureSessionID,
ws-app-url-id, ws-country, ws-currency, ws-locale, |
Basket |
This remembers what you have in your basket so that it will still be there when you return to our site. |
|
White Stuff (Azure) |
User Session |
This makes sure you have an uninterrupted experience on our site by always connecting you to the same web server. |
|
MaxMind |
Geo location |
This allows us to determine where you are browsing from so that we can direct you to the appropriate language website. |
|
Attraqt recentlyViewed |
Product display |
This allows you to view and browse our products |
Performance cookies
Performance cookies help us to ensure our website is operating smoothly and securely. They do this in a number of ways, for example:
- by monitoring unusual site traffic, which helps us monitor and detect fraud;
- by helping us understand which pages on our website are most and least popular, which helps us improve our site design;
- by allowing us to understand when our website is busiest, so that we can keep our site running smoothly at peak times.
The main performance cookies that we use are:
|
Provider name & cookie name |
Function |
Purpose |
|---|---|---|
|
Google Optimize _gaexp
|
Website optimisation |
This allows us to improve the performance of our website by testing different website layouts and functionality and analysing the results. |
|
Hotjar |
Website optimisation |
This allows White Stuff to understand the way our customers navigate our website by aggregating user information to provide heatmaps and analytics. It records your browser screen but does not record or store payment or password details. We use this information to help us improve our website design and performance. |
|
Eggplant |
Website optimisation |
This helps us monitor and improve our webpage speed. |
|
Maru Matchbox, Hotjar |
Online surveys |
This allows us to display exit surveys, as well as identify and prevent duplicate responses. |
|
Bazaarvoice |
Product reviews |
This helps us deliver our customer and product review comment functionality, for example by identifying when you try to review the same product twice. |
|
Google Analytics |
Website behaviour and acquisition detail |
Google Analytics help us to understand our website's visitor behaviour and the performance of the marketing acquisition channels used to attract users to our website. You can find out more by clicking here |
Functionality cookies
We use functionality cookies to improve your White Stuff web-shopping experience, for example by providing you with enhanced and more personal features when you visit our site.
Functionality cookies are also used to provide you with White Stuff advertising when you visit other websites of our affiliated partners. This is sometimes known as ‘targeted marketing’.
To learn more about behavioural targeting and advertising, visit: http://www.youronlinechoices.com/uk/your-ad-choices
The main functionality cookies that we use are:
|
Provider |
Function |
Purpose |
|---|---|---|
|
Rakuten |
Digital Advertising |
Rakuten allows us to understand how our customers come to us from our affiliate marketing partners and helps us track the consumer journey and across platforms. |
|
Salesforce |
Digital Advertising |
This allows us to understand visitor behaviour, customer profiling and newsletter performance. We use this technology to track the effectiveness of our email campaigns, to understand how recipients interact with the content in those campaigns and provide recommendations for products you may be interested in based on items you have browsed. |
|
Criteo |
Digital Advertising |
We use Criteo services to promote our products and services by serving you advertisements that may be of interest to you on the websites and mobile applications of Criteo’s partners. You can learn more, including how to disable Criteo services, by visiting https://www.criteo.com/privacy/ |
|
Google |
Digital Advertising |
This is used for advertising, site analytics and other operational purposes. |
|
Talkative |
Live chat |
This enables the live chat and support function on our website. |
|
Fresh Relevance |
Digital Advertising |
This enables on-site personalisation and abandoned basket email marketing. |
|
Vimeo |
On-site video |
This cookie is used to provide support for the video
player experience on our site. |
|
Web beacon or |
Email performance |
This blank image tells the sender of the email that the
recipient has opened the email. |
Social media sharing
Our website may contain links to third-party social media sites such as Facebook, Twitter and Instagram. If you take the opportunity to share our website content via these social media sites, those sites may also place cookies on your computer. If you have chosen to share our content via your social media sites, we have no control over this or the technologies used by the third-party sites, and accept no liability or responsibility for them.
|
Provider |
Function |
Purpose |
|---|---|---|
|
Facebook |
Social Media |
Social networking sites such as Facebook, Instagram and Twitter may send cookies that help them to show adverts from businesses and advertisers such as White Stuff in your social media feed, but only if your privacy settings within your social media account allows them to do so. Since we do not have any control over your social media privacy settings, we are unable to control these cookies. You can find out how social media providers collect and use your information, and how to manage your privacy settings by reading their privacy and cookie policies, for example by visiting: https://www.facebook.com/policies/cookies/ https://www.instagram.com/legal/cookies/ https://twitter.com/en/privacy |
|
AddThis |
Social Media |
This allows you to share your shopping experience with your social networks. You can opt out of these cookies by clicking http://www.addthis.com/privacy/opt-out |
Managing your cookies
Your cookie settings are managed in your web browser, which should automatically be set to enable cookies unless you have changed your settings. It is important, therefore, that you understand how your cookie settings are set up in your web browser.
You can enable, disable or delete cookies by following your browser instructions, which you can usually find in the Tools or Help or Edit menu of a computer. If you chose to disable your cookie settings, some of the basic shopping functionality of our website will not operate. Pixels can also be disabled at any time via your email provider settings.
We will update this cookie policy from time to time, so please check back periodically in order to ensure you are aware of the most recent version.
This cookie policy was last updated on 14 January 2021.
Cookie Policy
We all love cookies, especially the ones containing chocolate pieces. And while we could write all day about these sorts of cookies, we’d probably get into trouble.
So instead, this cookie policy will explain to you what cookies are used on our website, what they are used for and what sort of steps you can take to manage them. It might not be as fun as the chocolate sort, but it is important, so please take a moment to read this policy.
What are cookies?
A cookie is a small file containing letters and numbers that is stored on your computer by your web browser. As is the case for most transactional websites, they are essential to our website operation, and help us to improve our website service by understanding how our customers use our site, and to provide a more personalised service. Tags and pixels, also known as web beacons, are similar to cookies but are collected through embedded images. These allow us to measure engagement with the e-mails we send.
In many cases, our cookies expire and delete themselves after a set period of time. You can find out about how to manage your cookie settings by reading the ‘Managing your cookies’ section below.
What sort of cookies do
White Stuff use, and why?
Strictly necessary cookies
Strictly necessary cookies are placed on your computer to allow our website to operate. Without these cookies, you will not be able to shop with us online (as our website, like most others, will not work without them). The main strictly necessary cookies that we use are:
|
Provider name & cookie name White Stuff (Intershop) Function Cookie acceptance Purpose This ensures our cookie banner is displayed on our website. |
|
Provider name & cookie name SoftLogin Function Basket Purpose This remembers what you have in your basket so that it will still be there when you return to our site. |
|
Provider name & cookie name White Stuff (Azure) Function User Session Purpose This makes sure you have an uninterrupted experience on our site by always connecting you to the same web server. |
|
Provider name & cookie name MaxMind Function Geo location Purpose This allows us to determine where you are browsing from so that we can direct you to the appropriate language website. |
|
Provider name & cookie name Attraqt Function Product display Purpose This allows you to view and browse our products. |
Performance cookies
Performance cookies help us to ensure our website is operating smoothly and securely. They do this in a number of ways, for example:
- by monitoring unusual site traffic, which helps us monitor and detect fraud;
- by helping us understand which pages on our website are most and least popular, which helps us improve our site design;
- by allowing us to understand when our website is busiest, so that we can keep our site running smoothly at peak times.
The main performance cookies that we use are:
|
Provider & cookie name Google Optimize Function Website optimisation Purpose This allows us to improve the performance of our website by testing different website layouts and functionality and analysing the results. |
|
Provider & cookie name Hotjar Function Website optimisation Purpose This allows White Stuff to understand the way our customers navigate our website by aggregating user information to provide heatmaps and analytics. It records your browser screen but does not record or store payment or password details. We use this information to help us improve our website design and performance. |
|
Provider & cookie name Eggplant Function Website optimisation Purpose This helps us monitor and improve our webpage speed. |
|
Provider & cookie name Maru Matchbox, Hotjar Function Online surveys Purpose This allows us to display exit surveys, as well as identify and prevent duplicate responses. |
|
Provider & cookie name Bazaarvoice Function Product reviews Purpose This helps us deliver our customer and product review comment functionality, for example by identifying when you try to review the same product twice. |
|
Provider & cookie name Google Analytics Function Website behaviour and acquisition detail Purpose Google Analytics help us to understand our website's visitor behaviour and the performance of the marketing acquisition channels used to attract users to our website. You can find out more by clicking here |
Functionality cookies
We use functionality cookies to improve your White Stuff web-shopping experience, for example by providing you with enhanced and more personal features when you visit our site.
Functionality cookies are also used to provide you with White Stuff advertising when you visit other websites of our affiliated partners. This is sometimes known as ‘targeted marketing’.
To learn more about behavioural targeting and advertising, please visit: http://www.youronlinechoices.com/uk/your-ad-choices
The main functionality cookies that we use are:
|
Provider & cookie name Rakuten Function Digital Advertising Purpose Rakuten allows us to understand how our customers come to us from our affiliate marketing partners and helps us track the consumer journey and across platforms. |
|
Provider & cookie name Salesforce Function Digital Advertising Purpose This allows us to understand visitor behaviour, customer profiling and newsletter performance. We use this technology to track the effectiveness of our email campaigns, to understand how recipients interact with the content in those campaigns and provide recommendations for products you may be interested in based on items you have browsed. |
|
Provider & cookie name Criteo Function Digital Advertising Purpose We use Criteo services to promote our products and services by serving you advertisements that may be of interest to you on the websites and mobile applications of Criteo’s partners. You can learn more, including how to disable Criteo services, by visiting https://www.criteo.com/privacy/ |
|
Provider & cookie name Google Function Digital Advertising Purpose This is used for advertising, site analytics and other operational purposes. |
|
Provider name & cookie name Talkative Function Live chat Purpose This enables the live chat and support function on our website. |
|
Provider name & cookie name BounceX Function Digital Advertising Purpose This enables on-site personalisation and abandoned basket email marketing. |
|
Provider & cookie name Vimeo Function On-site video Purpose This cookie is used to provide support for the video player
experience on our site |
|
Provider & cookie name Web beacon or Function Email performance Purpose This blank image tells the sender of the email that the
recipient has opened the email. |
Social media sharing
Our website may contain links to third-party social media sites such as Facebook, Twitter and Instagram. If you take the opportunity to share our website content via these social media sites, those sites may also place cookies on your computer. If you have chosen to share our content via your social media sites, we have no control over this or the technologies used by the third-party sites, and accept no liability or responsibility for them.
|
Provider & cookie name Facebook _fbp Function Social Media Purpose Social networking sites such as Facebook, Instagram and Twitter may send cookies that help them to show adverts from businesses and advertisers such as White Stuff in your social media feed, but only if your privacy settings within your social media account allows them to do so. Since we do not have any control over your social media privacy settings, we are unable to control these cookies. You can find out how social media providers collect and use
your information, and how to manage your privacy settings by reading their privacy
and cookie policies, for example by visiting: https://www.facebook.com/policies/cookies/ |
|
Provider name & cookie name AddThis Function Social Media Purpose This allows you to share your shopping experience with your social networks. You can opt out of these cookies by clicking http://www.addthis.com/privacy/opt-out |
Managing your cookies
Your cookie settings are managed in your web browser, which should automatically be set to enable cookies unless you have changed your settings. It is important, therefore, that you understand how your cookie settings are set up in your web browser.
You can enable, disable or delete cookies by following your browser instructions, which you can usually find in the Tools or Help or Edit menu of a computer. If you chose to disable your cookie settings, some of the basic shopping functionality of our website will not operate. Pixels can also be disabled at any time via your email provider settings.
We will update this cookie policy from time to time, so please check back periodically in order to ensure you are aware of the most recent version.
This cookie policy was last updated on 14 January 2021.